POST IT SHORT MOVIE (ID SUB)

subtitle ini di buat untuk memenuhi tugas mata kuliah Interpreting yang diampu oleh Mr. Budianto Hamuddin,M.Esl. FKIP Bahasa Inggris, Universitas Lancang Kuning, Pekanbaru.

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Enjoy:)

THESIS (ENG SUB)

Subtitle ini di buat untuk memenuhi tugas mata kuliah Interpreting yang diampu leh Mr. Budianto Hamuddin,M.Esl. FKIP Bahasa Inggris Universitas Lancang Kuning Pekanbaru
Courtesy of Youtube
jangan lupa di like and subcribe ya hehe
Enjoy:)

LOVE YOURSELF LYRIC (SUB ID)

Subtitle ini dibuat untuk memenuhi tugas UAS mata kuliah Interpreting yang dimapu oleh Mr. Budianto Hamuddin,M.Esl. FKIP Bahasa Inggris Universitas Lancang Kuning. Pekanbaru
Courtesy of Youtube
Enjoy:)

ANSWER OF EXAMINATION QUESTION

ARTICLE REVIEW

USE HYPERBOLES IN ADVERTISING EFFECTIVENESS

Published in the International Conference Redefining Community in Intercultural Context 2015 (RCIC’15) by Oana Barbu-Kleitsch from Department of Faculty of Political Sciences,Philosophy and Communication, West University of Timisoara, Romania. She is practitioner as well as an academical researcher in Brand Communication and Online PR since 2005.

One type of visual and textual figures thathas been little analysed yet enjoys wide popularity in todays advertisement production, is Hyperbole. Hyperbole is style of language that expresses something excessively. Various causes of flowed perception of the message will be suggested briefly, as the question remains debatable : is hyperbole used in advertising as a visual puffery or does it appeal to more?

This paper investigates one of the most common used figures of speech in the persuasive context of the advertising discourse and this paper does not emphasize the persuasive aspect of advertising but rather the impact of the use of hyperbole as a means of communication. The purposes of this analysis to understand how a hyperbole works and what are its main features as a communication tool and the effectiveness it has to the audience to promote the advertised product.

The author used qualitative research by interviewed and multiple choice. 

The Use of Hyperboles in Advertisement and Effectiveness Advertisement

Consider the hamburger in this figure,this ad deviates from realistics representation. Opened oversized mouth, over his lips, chin and neck creates an optical illusion , focusing viewer’s attention on this central point. The oversized mouth in this figure shows the lust and desire to eat the product. Advertisement with excessive use of hyperbole is used to get  people's attention and make messages notable. By using hyperbole in advertising, the message to be delivered to the audience can have a transformation effect.

Result

Based on qualitative methodology with interviewed and objective, all participants recognised the image as an advertising poster. Majority of 65,4% recognised this image as a visual representation or a visual persuasion image visually recognized and interpreted by viewers. 30,8% misinterpreting the message as a ‘’fear’’.

The effectiveness of the ad was recognised by 80,7% from the total answer, 53,8% they said the striking design used in perceiving the message. Only 26,9% recognised that they would try the product after seeing the advertising poster. And 2 participants recognised the ad has no effect on them.

This result show that hyperbole in successful advertising effectiveness will increase sales, get attention from consumer and get attention consumer in brand.

This ad deviates from realistics representation in ads (such as ordinary products and their typical uses) by showing an augmented reality juxtaposed on a realistics character’s face, over his lips, chin and neck creates an optical (and intended designed) illusion, focusing viewers attention on this central point. As our group will show, consumers are unlikely to consider the ad as a blunder ; they have seen this type of communication tool used in advertisement before.

The strengthness of this article is the researcher uses simple and easy to understand by some examples and references. the weakness of this article is so many data the author used. The conclusion this article recommended to read and valid data to understand.

you can read original article in http://www.afahc.ro/ro/rcic/2015/rcic'15/PC/Barbu-Kleitsch.pdf

thankyou

DEFINITION,KIND, EXAMPLE OF SEMANTICS

Semantics is a subfield of linguistics that studies meaning in language. 

According to O Graddy theory, ''semantics is the study of meaning’’.  

According to Yule theory’’semantics is the learning about meaning of words, phrases, and sentences''.

So, semantics is’’ the study all aspect about naturall meaning, relationship between words, how we construct meaning and interpretation of words, sign, symbols and sentence structure, how we build meaning, how we share meaning with others and how meaning change over time.’’This is what I call semantics.

Two kind of Semantics :

• Denotation

Denotation is the actual definition meaning of the word that you can find in dictionary about that word.

Example : ‘’Hungry’’.

According to dictionary, hungry mean ‘’Lapar’’ in Indonesia language

Keywords to remember : definition and dictionary.

• Conotation

Conotation is secondary meaning. Conotation is a word suggest a set of association of imaginatives or emotional connected with words. Its call figurative meaning. Usually poetry, lyrics, poem, use this type.

Example : ‘’Sweet’’, can be use to express a very nice person.

                 ‘’You are such a sweet person’’.

Keyword to remember : Figurative meaning

Example of Semantics :

•  Multiple Meaning

Multiple meaning or homonyms are words that have the same spelling, sound and pronounciation but different meaning.

Example : ‘’ I left my pen on the left side of the classroom’’.

• Words Without Meaning

Words without meaning usually advertisers use this type. Because some without any real meaning at all to convey impression.

Example : ‘’Cleans like white tornado’’.

• Words that are plays on words

Words can be a pun, a play on words. Puns use multiple meaning.

Example :  -     Diet slogan, are you going to wrong weight?

-          Lets talk about right and left. You’re right so I left.

MODAL AUXILIARY

MODAL AUXILIARY

→ Kata kerja bantu dimana penggunaanya adalah verb utama  dan memiliki fungsi untuk menyatakan izin      
     (permission), possibility (kemungkinan), atau necessity (keperluan).

Formula : (+)  S + MODAL AUX + V

               (-)  S + MODAL AUX + NOT  +V

               (?)  MODAL AUX + S + V ? 

RULES OF MODALS :

* Tidak boleh ada 2 buah modal auxiliary dalam satu kalimat.

Ex :    I      SHOULD        CAN                       Maka modal yang ke-2 harus diubah bentuk

                     M1               M2                         ke bentuk yang lain tapi yang memiliki arti yang

                                                sama.

2.      Kata kerja setelah Modals harus V1. Kecuali bentuk Modal Perfect (V3)

3.      Modal akan selalu sama bentuknya dan tidak berubah apapun subjeknya.

4.      ‘’Not’’ after the verb is used to make a verb negative

5.      The modal verb do not change their form according to the tense, there is no ‘’S’’ added to the verb.

6.      Modal Present dan Past hanya bisa diikuti oleh bentuk invinitive tanpa ‘’to’’ atau disebut juga dengan bare invinitive.

Invinitive → bentuk dasar dari verb yang biasanya diawali dengan ‘’to’’.

Bare Invinitive → bentuk dasar dari verb yang tidak menggunakan ‘’to’’

KIND OF MODALS  : 1. Modal Present

                                       2. Modal Past

                                       3. Modal Perfect

 

1.      MODAL PRESENT

NO	MODALS AUXILIARY	FUNCTION	EXAMPLE
1	WILL	-Future -Kemauan/Niatan (Willingness) -Polite Request -Offering (Menawarkan)	(+) I will help you (-) I will not help you (?) Will you help me?
2.	SHALL	-Future -Subjek I and WE -Saran/Pendapat -Menawarkan bantuan -Janji	Shall I despite the rain ?
3.	MAY	-Menyatakan izin formal -Kemungkinan (Possibility) -Permohonan/Harapan	She may be angry You may go tonight
4.	CAN	-Ability/Possibility -Infromal Permission -Kesanggupan/Kemahiran -Kemungkinan	He can be sick She can not speak english
5.	MUST	-Keharusan -Kesimpulan -Dalam kalimat negatif dn membuat jawaban dari kalimat introgative selalu digunakan ‘’Need not’’ bukan ‘’Must not’’.	-You must go now - (?) Must she pay it?        No, she need not.
6.	OUGHT TO	-Saran	You ought to bring yout umbrella

MODAL PAST → Bentuk kedua dari Modal Present

NO	MODAL  AUXILIARY	FUNCTION	EXAMPLE
1.	WOULD WOULD+LIKE WOULD+RATHER	-Menyusun Past Future Tense -Polite Request -Menyatakan kembali bentuk keinginan dan preference Keinginan Lebih suka (prefer)	Would you mind sing a song for me ? -I would like to eat -Would you like to have dinner with me ? -I would rather be a army than a police
2.	SHOULD	-Past tense dari Shall -Saran (Suggestion) -Possibility/Certainly -Penyesalan dari masa lalu	-you should change your habit -you sould study hard
3.	MIGHT	-Kemungkinan lampau -Memperhalus permintaan	- she might be sad because she did not see you last night -might i come in ?
4.	COULD	-Past dari Can -kemampuan daei masa lalu (past ability) -Polite request -Kemungkinan	-He could be the 1th winner -she could swim when she was young -could you help me please?

MODAL PERFECT (V3)

NO	MODAL  AUXILIARY	FUNCTION	EXAMPLE
1.	SHOULD HAVE	-Saran yang seharusnya dilakukan pada masa lalu tapi tidak dilakukan (past suggestion) -Kemungkinan di masa lalu	-You should have tried harder if you would win the competition
2.	MUST HAVE	-Kesimpulan mengenai hal yang terjadi di masa lalu (past conclusion).	-Eko must have prepared this surprise since a week ago
3.	COULD HAVE	-Kesimpulan tentang hal yang terjadi dimasa lalu (past capability) tapi tidak digunakan	I could have bought that car, but I prefered to save money and wait for the manual version
4.	MIGHT HAVE	-Kemungkinan dimasa lalu (past possibility)	Andre locked very upset, we might have mistake last night

ERROR IN MODALS

·         1.We use the infinitives without ‘’to’’ after modals verb

Ex : You really must go to bed now                 (true)

         You really must to go to bed now           (false)

·         2. Modal verb only have 1 form. Without to invinitive, without –ing –ed. Tidak boleh ada dua modal di satu kalimat, jika ada modal kedua diganti dengan kata yang lain yang punya makna yang sama.

Ex: We would like to able help you                 (true)

        We would like to can help you                (false)

                 M1                M2

·         3.We used ‘’not’’ after  the modal verb to make negative form.

We dont use doesn’t/don’t/didn’t

Ex : You can not park here                              (true)

        You dont can park here                           (false)

·         4. Normally put adverbs after modal verb

Ex : You shoud always keep your secret         (true)

         You always should keep your secret      (false)

COMMON PROBLEMS

·         Using ‘’to’’ unnecessarily

Ex :      He should to eat his lunch       (false)

            He should eat his lunch           (true)

·         Using anything but the base form after modal

Ex :      Jhon could heard \the bell        (false)

            Jhon could hear the bell           (true)

·         Using double modals

Ex :      She might can help me             (false)

            She might be able help me       (true)

·         Omitting ‘’be’’ in certain modal expression

Ex :      Jack supposed to take his medicine                 (false)

            Jack is supposed to take his medicine              (true)

·         Using wrong word order in questions

Ex :      Where I should go ?                 (false)

            Where should I go?                  (true)